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Formulating a web site design strategy is very important to the success of your website. By laying out a starting strategy plan, this can save time of redesign or promotion efforts.

There are a number of basic elements that need to be taken into account, to ensure you are heading in the right direction. The answers to these questions will form the basis for your web design strategy.

  1. The purpose of your site. Is it a presentation site, a marketing tool, a online sale site, etc? What are your main business objectives and goals and how can these be reflected on your online image?

  2. Your strengths and weaknesses. If you were the customer, would you buy from your site and what would make you return?

  3. Your competition. What are your capabilities and how will you use them to maintain a competitive advantage over your competitors?

The answers to these questions will determine a full complex strategy plan affecting all the aspects of your web site project.


Planning and documentation is vital to a project's success and makes for cost and time efficient implementation.
Information architecture is an important part of even small projects. Would you build a house without plans? An hour spent planning can save five hours in design and production.
Every project must have a dedicated project manager to oversee the solution and weave the threads together.
Whether you require a new website, a web site upgrade, a flash based web site, a content management site, a web based database driven site, a secure e-commerce shopping cart site or a complex e-business solution, we offer the perfect solution at a price that will suit any budget from AU $299