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Link development is one of the most overlooked components of a successful SEO campaign. Web site owners can put all the keywords they wish on a page and develop a search-engine friendly navigation scheme. But without a well-planned link-development campaign, search engine visibility is short term.Link popularity is the number and quality of links pointing to a single URL. Link popularity means popularizing a particular link of a website by increasing the number of websites that link to that site.

Link Popularity can be done through different methods like

  • Reciprocal Link Exchange Programs among websites

  • Posting messages of your websites on various message boards and guest books

  • Publishing articles about your website or company in other websites.

  • You can also improve the link popularity of your site by publishing articles or write-ups regarding your company or website in other websites.

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